1. Definitions

In these Terms, the following definitions apply:

• “We,” “Us,” “Our,” “Mela” refers to Mela Global Limited, the owner and operator of this e-commerce platform, with our registered office at 1122B, 11/F, Ocean Centre, 5 Canton Road, Tsim Sha Tsui.
• “You,” “Your,” “Customer” refers to you, the individual or entity using our Website and purchasing Products.
• “Website,” “Platform” refers to the e-commerce website located at www.mela.global and all associated pages.
• “Products,” “Goods” refers to any and all groceries and other items offered for sale on the Website.
• “Account” means the account that you will need to register for on the Website to submit an Order.
• “Order” means the order submitted by you to the Website to purchase a Product from us.
• “Hong Kong” means the Hong Kong Special Administrative Region of the People's Republic of China.
• “Terms” means these Terms and Conditions, which may be amended from time to time.

2. Introduction

This Website is an e-commerce platform operated by Mela Global Limited (trading as www.mela.global). These Terms apply to your use of this Platform and any Orders you place through it.

3. Our Commitment to Your Privacy

Welcome to Mela ("we," "us," "our"). We are committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.mela.global and use our services.

This policy is prepared in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong ("PDPO"). We also incorporate principles from international data protection standards to ensure a high level of privacy protection.

By using our website, you agree to the collection and use of information in accordance with this policy.

4. What Information We Collect (Personal Data)

We collect information that you voluntarily provide to us and information that is automatically collected when you use our website.

a) Information You Provide to Us:

• Account Registration Data: When you create an account, we collect your name, email address, phone number, and password.
• Order and Billing Data: To process your orders, we collect your shipping address, billing address, and contact details. Please note that we use a secure third-party payment processor (Stripe), and we do not store your full credit card details on our servers.
• Communications Data: When you contact us for customer support or any other reason, we collect the information you provide in your communications (e.g., emails, chat logs).
• Marketing Data: If you choose to subscribe to our newsletter, we collect your name and email address to send you promotional materials and offers. You can opt-out at any time.

b) Information We Collect Automatically:

• Device and Usage Data: We automatically collect information about your device and how you interact with our website. This may include your IP address, browser type, operating system, pages viewed, time spent on pages, and the dates and times of your visits.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to operate and personalize our website, analyze our performance, and for marketing purposes. You can control the use of cookies at the individual browser level. For more details, please see our Cookie Policy section below.

5. How We Use Your Information

We use your personal data for the following purposes, which are directly related to our functions and activities:

• To Provide and Manage Our Services: To create and manage your account, process and fulfill your orders, including delivery and payment processing.
• To Improve Our Website: To understand how our users interact with our platform, improve user experience, and develop new features.
• For Customer Support: To respond to your inquiries, provide support, and resolve issues.
• For Direct Marketing (with your consent): To send you newsletters, special offers, and promotions about our products. We will only do this if you have explicitly opted-in to receive such communications. You can unsubscribe at any time by clicking the "unsubscribe" link in our emails or by contacting us directly.
• To Ensure Security and Prevent Fraud: To protect our website, our customers, and to prevent fraudulent transactions.
• To Comply with Legal Obligations: To meet legal and regulatory requirements in Hong Kong.

6. Who We Share Your Information With (Data Transfer)

We do not sell your personal data. We may share your information with the following third parties only in the ways that are described in this Privacy Policy:

• Service Providers: We engage third-party companies to perform services on our behalf, such as payment processing, order delivery (e.g., courier services), data analysis, email delivery, and marketing services. These service providers will only have access to the personal data necessary to perform their functions and are contractually obligated to protect your data.
• Legal and Regulatory Authorities: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal data.

7. Cookies and Other Tracking Technologies

We use cookies to enhance your Browse experience. Cookies are small files stored on your device that help us remember your preferences, understand how you use our site, and for advertising purposes. You have the option to either accept or refuse these cookies and know when a cookie is being sent to your computer. If you choose to refuse our cookies, you may not be able to use some portions of our service.

8. Data Security

We have implemented appropriate administrative, technical, and physical security measures to protect your personal data from unauthorized access, use, alteration, and disclosure. These measures include SSL encryption for data transmission and restricting access to personal data to authorized personnel only. However, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure.

9. Your Rights Regarding Your Personal Data

Under the PDPO, you have the following rights in relation to your personal data:

• Right to Access: You have the right to request access to the personal data we hold about you and to obtain a copy of it.
• Right to Correction: You have the right to request the correction of any personal data we hold about you that is inaccurate.
• Right to Inquire: You have the right to be informed about the kind of personal data we hold and our policies and practices in relation to personal data.
• Right to Withdraw Consent: Where we are relying on your consent to process your personal data (e.g., for direct marketing), you have the right to withdraw your consent at any time.

To exercise any of these rights, please contact our Data Protection Officer using the contact details provided below. We will respond to your request within 40 days, as required by law.

10. Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

11. Children's Privacy

Our service does not address anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from children. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. You are advised to review this Privacy Policy periodically for any changes.

13. Governing Law & Version

• Governing Law: : These Terms and Conditions and any separate agreements whereby we provide you services shall be governed by and construed in accordance with the laws of Hong Kong.
• Prevailing Document: These Terms and Conditions shall prevail over any other document purporting to have a contractual effect, unless such document expressly states that it prevails over these Terms and Conditions.
• Governing Language: Where these Terms and Conditions are available in Chinese, the English version is the governing version and shall prevail in case of any discrepancy between the two versions.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or our data protection practices, please contact our designated Data Protection Officer:

• By Email: info@mela.global
• By Mail: Unit 1804, 18/F, Hong Kong Worsted Mills Industrial Building, Wo Tong Tsui St, Kwai Chung